About Baekusaeng

Joe Kim: Brewing a Legacy

Hi there! I’m Joe Kim, the founder of Baekusaeng Makgeolli, a traditional Makgeolli brewery nestled in a vibrant market in Seoul. As a Korean alcohol sommelier with a passion for well-being and healthy food, I’m excited to share the art of Makgeolli brewing with you.

Though I grew up in Ecuador and the U.S., my heart has always been tied to my Korean roots. When I came to Korea, I discovered the beauty of Makgeolli brewing, and it changed my life.

Through our book, Makgeolli School, and Online Course, I’ve had the privilege of connecting with enthusiasts from around the world, inspiring their own brewing journeys. Sharing Korea’s rich rice wine traditions is my mission, and I’m here to help you start yours!

백구생

Reviving Korea’s Brewing Heritage

One Day Fruit Makgeolli Class at Baekusaeng

Premium Soju and Makgeolli Tasting at Baekusaeng

We revive Korea’s brewing heritage, bringing its rich traditions and hidden flavors back to life for the world to discover.

We highlight the authentic methods and real flavors of Makgeolli, sharing this cherished craft with the world. By keeping these traditions alive, we help others appreciate Korea’s rich brewing heritage and culture.

Join us in celebrating and reviving this heritage, one sip at a time!

Our Mission:
Spreading the Joy of Makgeolli

At Baekusaeng Makgeolli, our mission is simple: to share the art of Makgeolli and the timeless traditions of Korean rice wine with the world.

Through our courses and materials, we’re inspiring passionate home-brewers, helping restaurant owners elevate their offerings, and supporting aspiring Makgeolli brewers around the globe. We want everyone to experience the unique taste of Makgeolli and dive into the rich culture it represents.

If you share our vision of promoting Korean traditions and craft Makgeolli worldwide, we’d love to connect with you!